EVERYDAY

The three fresh, cologne-like scents (in EDP concentration) are named Sun Song, Cactus Garden and Afternoon Swim.
Louis Vuitton collaborated with L.A.-based artist Alex Israel, who designed the outer packaging of the new fragrances. The flacons and boxes come in a bright yellow, green and blue, with drawings of a sun, a cactus and a wave.
Afternoon Swim is a "full of energy" scent, with orange, bergamot and mandarin. "I wanted a shot of vitamin C in the fragrance, something full of energy," explained Cavallier Belletrud.